Our Story

How Did “Daneya” Begin?

In a world filled with fast trends and constant pressure, hijabi girls like us always faced the same tough question: How can I stay stylish and modern without ever compromising my modesty and my values? It almost felt like modesty and fashion couldn’t go hand in hand. But deep down, we never truly believed that.

We’re two sisters. Every single day, we wished for clothes that truly reflected who we are—stylish, confident, passionate about our identities—without having to give up anything that matters to us.

One ordinary day in 2018, just talking like sisters do, a simple idea changed everything:
“What if we become the change we want to see? Why don’t we create a brand, just for us, that brings together modesty and style?”

That’s where it all began.
Step by step, we learned everything—the fabrics that matter, the art of tailoring, and how to turn a dream into something real you can wear. There were a lot of challenges, but our dream was always bigger.

From that day, Daneya became more than just a name—it became a message of love and encouragement for every girl who knows she deserves to feel beautiful, proud, and true to herself.

Daneya is for you.
Honestly, every piece we design feels like something we’re making for ourselves, our sisters, and our friends.
You never have to choose between style and modesty. Choose to be yourself—confident, stylish, and authentic.

Your hijab is your crown, your beauty, and your strength.
Style can go hand in hand with who you are.
Be proud, be you… We’ll always be by your side.

- Marwa Gamal
Managing Director at Daneya